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Claro is a subscription-based app which aims to make financial coaching accessible to everyone. Launching in early 2021, we’re aiming to empower you to make smarter financial decisions – from setting goals to saving and investing.
Claro provides an impartial and safe space for the conversations about money you might not be comfortable having with family or friends.
Claro’s goal is to empower people to make smarter decisions about their money. We want to inspire a new movement of people who are confident and knowledgable about their finances, so they can achieve their goals and make an impact on the world.
We want to democratise investing, saving and financial planning. We want to break down the barriers that currently exist, and give everyone access to financial expertise.
We also see a world where investment decisions can make the world a better place. We want to make it easier for people to invest in line with their own values, in companies that are making a real difference.
Claro’s mission is to provide the education, support, community and tools to empower people to make smarter financial decisions.
We will help everyone create a personalised financial plan, and provide professional support to motivate people to stick to their plans, reach their goals and develop healthy financial habits.
It is a subscription-based app which aims to make financial coaching accessible to everyone. It’s built around the four pillars of learning, planning, saving & investing, and community. It’s all underpinned by a belief in responsible money management.
Using open banking, Claro allows you to connect all your accounts in one place and see your spending in one view. Using our advanced technology, Claro allows you to see exactly how and where your money is being spent and helps you effectively budget and manage your money.
Alongside the technology, Claro also gives you the option to talk to real human beings – our highly experienced, qualified financial coaches.
Coaches give you access to the latest information and best practise whilst also supporting you to establish healthy financial habits around money and build a plan that is tailored to your unique situation and goals.
If you want to make an impact with their money, Claro allows you to align your personal beliefs and values to saving and investment products. For some this might be an environmentally friendly savings account, for others it might be a clean energy investment. Claro’s market-leading ESG data is easily accessible within the app so you always have the choice of where to save and invest your money and what companies you want to support and those you want to avoid.
The choice is always yours to make.
Unlike financial advisors, Claro provides coaching – not advice.
We focus on supporting you so that you can make empowered decisions about what is best for you financially, whilst also giving you the latest tools and technology to do so.
Financial advisors can often be expensive and typically only want to speak to people who have large sums of money to invest. Within the financial advice industry, advisors typically make their money from a management fee known as Assets Under Management (AUM). This means that in general it is only profitable for financial advisors to work with people with upwards of £100,000 to invest for longer than 5 years.
At Claro, we speak to everyone, regardless of your situation – whether you want to start a simple savings pot, an emergency fund, buy your first house or travel the world. Claro gives you access to the latest saving and investment technology and expertise, regardless of the amount of money you have to save or invest.
Claro helps people make smarter decisions about finances while being accessible for everyone – not just the rich.
Claro’s financial coaches are fully qualified, certified and friendly people who are there to look into your situation, answer your questions and help you plan your future.
A Claro financial coach is just like a personal trainer or football coach – they share their expertise and support you to learn and practise. Just like any coach, they can’t do the work for you (kick the ball or lift the weights) but they can help you build healthy financial habits and support you in making decisions about your money when you’re ready.
Available in your pocket when you need them, Claro coaches help you understand your spending habits and work with you to set your own saving goals and achieve them.
Claro is for anyone who is looking to make smarter financial decisions or achieve a financial goal. This could be starting a savings pot or an emergency fund, saving for a house deposit, starting a family, or generally feeling more in control of their spending.
ESG stands for Environmental, Social, and Corporate Governance. It is a criteria for measuring the sustainability and societal impact of a company. ESG can be used to choose sustainable or socially responsible financial products, and in the future, also understand your spending.
Claro is the first financial planning app that provides an end-to-end journey, helping you to learn, plan, save and invest your money ethically.
We combine human expertise (our financial coaches) with the latest technology to help you plan your finances, grow your money, and stay on track. A lot of existing financial apps only focus on the end stages of the journey – the actual saving and investing. Claro believes the value comes before this, in the planning stage, so it supports you to build an achievable financial plan, as well as giving you access to saving and investment products. We don’t know of any other financial app currently offering this complete journey.
There are a lot of financial apps that are making the world of finance more accessible, but they don’t usually help people understand how to get smarter with their money. Relying on a strong brand image and trust of a ‘robot-algorithm’, these platforms take the ‘do-it-for-me’ approach.
At Claro, we empower you to develop a smart money mindset to reach your goals, and support you with a ‘do-it-with-me’ approach – always there when you need us.
Claro also gives savers and investors the chance to support companies they care about who are making a positive impact on the world, across both the environment and society.
Our platform allows users to learn, plan, save and invest their money ethically.
A money mindset is your unique set of beliefs about money and how it works in the world. The reality is that people who are successful with money think very differently about it than everyone else. They have a ‘smart money’ mindset.
Claro exists to help anyone achieve this for themselves, so they can use this smart money mindset to adopt healthier and smarter financial habits and behaviours.
Money is a powerful enabler of change in the world.
By empowering people to develop a smarter understanding of finance, Claro can help everyone make their money work harder and create real change in their lives.
Claro is not an investment platform. Claro is a financial planning and coaching app that allows you to set your own goals while learning and building your own personalised financial plan.
As part of your complete financial journey, Claro also gives you access to financial products such as saving accounts, ISAs and General Investment Accounts.
Investing is widely misunderstood, and people are often mis-sold the dream of making quick or easy money by existing investing and trading platforms. This encourages people to take excessive uninformed risk. It also often leads to unexpected losses, frustration and distrust of the investment world.
Claro is specifically tailored to support and coach you into making smart money decisions, and understanding which financial products are right for you and your goals.
Using Claro, you can choose to put your money into products that suit your values, risk and return profile.
Claro shows you a variety of financial products built around themes such as technology, clean energy, domestic and international markets. As well as these themes, Claro gives you an impact score for investment funds and companies based on their environmental and societal impact. Armed with this knowledge, you can choose to invest in what matters to you.