Make smarter decisions about your money

Claro is a digital financial coach that helps you grow your money. Join the waitlist for early access to our app.

When investing, your capital is at risk.

Graph for illustrative purposes only. When investing, your capital is at risk.

When investing, your capital is at risk. Tax treatment depends on your individual circumstances and can change.

Create a financial plan tailored to you

Finance can be confusing. That’s why at Claro, we match you with a financial coach to help you create a bespoke plan to achieve your goals.

Join the waitlist

When investing, your capital is at risk.

Invest with confidence

Whether you want to create a simple savings pot or start investing, we’ll give you the confidence to make the right choices for you. And with our impact scores, you can invest in companies making the world a better place.

Get early access

When investing, your capital is at risk.

When investing, your capital is at risk.

How can Claro help you?

Speak to a financial coach

Your coach will look into your situation, answer your questions and help you plan your future.

Create your plan

Claro helps you put your money in the right places to achieve your goals.

This is for illustrative purposes only

Grow your money

Saving and investment products based on your goals and values.

Make a positive impact on the world

We’re on a mission to bring ethical finances to everyone. That’s why we’ve teamed up with One Tribe to protect 25 trees in the Amazon rainforest when you join our waiting list.

Protect 25 trees

Learn

Develop a ‘smart money mindset’ and healthy financial habits.

Plan

Plan your financial future with the support of a financial coach.

Save

Start putting money away with a choice of savings products.

Invest

Investment funds that suit you, based on your goals and risk level.

Claro blog

Follow our blog for articles on budgeting, saving, investing and the latest news on our app.

How we built our free smart spending chrome extension

How we built our smart spending Chrome extension

8 January 2021 Blog

Learn how Claro built a safe smart spending extension to help you stay within budget when you shop online.

6 ways to start investing with small amounts of money

23 December 2020 Saving

It’s easy to make money when you’ve already got it… So many people seem to bandy that maxim about. It’s not necessarily untrue, but it…

Simple guide to pensions

20 November 2020 Investing

Learn about the different types of pension, how they work, and what to consider if you want to get in on the action.

Simple guide to ISAs

19 November 2020 Investing

Find out what ISAs are, and how you can use them to your advantage.

Simple guide to investment funds

19 November 2020 Investing

Investment funds are one of the most popular ways to start investing. Find out what they are, how they work and what you should consider.

What is a bond?

19 November 2020 Investing

Find out what bonds are, how they work and what you should consider.

See all articles

Claro’s frequently asked questions

Or, see all our FAQs.

What is Claro?

Claro is a subscription-based app which aims to make financial coaching accessible to everyone. Launching in early 2021, we’re aiming to empower you to make smarter financial decisions – from setting goals to saving and investing.

Claro provides an impartial and safe space for the conversations about money you might not be comfortable having with family or friends.

How does Claro work?

Claro is a subscription-based app which aims to make financial coaching accessible to everyone. It’s built around the four pillars of learning, planning, saving & investing, and community. It’s all underpinned by a belief in responsible money management.

Using open banking, Claro allows you to connect all your accounts in one place and see your spending in one view. Using our advanced technology, Claro allows you to see exactly how and where your money is being spent and helps you effectively budget and manage your money.

Alongside the technology, Claro also gives you the option to talk to real human beings – our highly experienced and certified financial coaches.

Coaches give you access to the latest information and best practise whilst also supporting you to establish healthy financial habits around money and build a plan that is tailored to your unique situation and goals.

If you want to make an impact with their money, Claro allows you to align your personal beliefs and values to saving and investment products. For some this might be an environmentally friendly savings account, for others it might be a clean energy investment. Claro’s market-leading ESG data is easily accessible within the app so you always have the choice of where to save and invest your money and what companies you want to support and those you want to avoid.

The choice is always yours to make.

Why is Claro different from other financial apps?

Claro is the first financial planning app that provides an end-to-end journey, helping you to learn, plan, save and invest your money ethically.

We combine human expertise (our financial coaches) with the latest technology to help you plan your finances, grow your money, and stay on track. A lot of existing financial apps only focus on the end stages of the journey – the actual saving and investing. Claro believes the value comes before this, in the planning stage, so it supports you to build an achievable financial plan, as well as giving you access to saving and investment products. We don’t know of any other financial app currently offering this complete journey.

There are a lot of financial apps that are making the world of finance more accessible, but they don’t usually help people understand how to get smarter with their money. Relying on a strong brand image and trust of a ‘robot-algorithm’, these platforms take the ‘do-it-for-me’ approach.

At Claro, we empower you to develop a smart money mindset to reach your goals, and support you with a ‘do-it-with-me’ approach – always there when you need us.

Claro also gives savers and investors the chance to support companies they care about who are making a positive impact on the world, across both the environment and society.

Our platform allows users to learn, plan, save and invest their money ethically.

Who is Claro for?

Claro is for anyone who is looking to make smarter financial decisions or achieve a financial goal. This could be starting a savings pot or an emergency fund, saving for a house deposit, starting a family, or generally feeling more in control of their spending.

Why would I use Claro over a financial advisor?

Unlike financial advisors, Claro provides coaching – not advice.

We focus on supporting you so that you can make empowered decisions about what is best for you financially, whilst also giving you the latest tools and technology to do so.

Financial advisors can often be expensive and typically only want to speak to people who have large sums of money to invest. Within the financial advice industry, advisors typically make their money from a management fee known as Assets Under Management (AUM). This means that in general it is only profitable for financial advisors to work with people with upwards of £100,000 to invest for longer than 5 years.

At Claro, we speak to everyone, regardless of your situation – whether you want to start a simple savings pot, an emergency fund, buy your first house or travel the world. Claro gives you access to the latest saving and investment technology and expertise, regardless of the amount of money you have to save or invest.

Claro helps people make smarter decisions about finances while being accessible for everyone – not just the rich.

I have never invested money before, why should I choose Claro?

Claro is not an investment platform. Claro is a financial planning and coaching app that allows you to set your own goals while learning and building your own personalised financial plan.

As part of your complete financial journey, Claro also gives you access to financial products such as saving accounts, ISAs and General Investment Accounts.

Investing is widely misunderstood, and people are often mis-sold the dream of making quick or easy money by existing investing and trading platforms. This encourages people to take excessive uninformed risk. It also often leads to unexpected losses, frustration and distrust of the investment world.

Claro is specifically tailored to support and coach you into making smart money decisions, and understanding which financial products are right for you and your goals.

Don’t just take our word for it

Informative and supportive. I gained information I otherwise wouldn’t have had access to. Rachel was really nice too.

Competition winner

I just wanted to say THANK YOU for the good content you guys are providing, keep them coming

Course participant

Such a great webinar! Thank you, Abdul and all at Claro Money! Very informative and useful – can’t wait to join the next one!

Course participant

Make smarter decisions about your money

Create a financial plan tailored to you

Invest with confidence

How can Claro help you?

Speak to a financial coach

Create your plan

Grow your money

Make a positive impact on the world

Learn

Plan

Save

Invest

Claro blog

Follow our blog for articles on budgeting, saving, investing and the latest news on our app.

How we built our smart spending Chrome extension

6 ways to start investing with small amounts of money

Simple guide to pensions

Simple guide to ISAs

Simple guide to investment funds

What is a bond?

Claro’s frequently asked questions

Join our waiting list today

Don’t just take our word for it

Contact us